Archive for November, 2010

GreenSorb on Posterous

Posted: 23rd November 2010 by Clay in Uncategorized
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Posted via email from Novus Office

Capitalizing on the Underdog Effect

Posted: 9th November 2010 by Clay in Uncategorized
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http://hbr.org/2010/11/capitalizing-on-the-underdog-effect/ar/1   An insightful article on branding as it relates to Novus software, a new brand on the scene among heavyweights. Posted via email from Novus Office